Become a Partner โ€” A Square Capital
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Become a Partner

Refer customers into loans, insurance, tax and banking, and track every outcome from one dashboard.

Turn Your Network Into Recurring Revenue

If you already sit close to people making financial decisions โ€” a bank or NBFC branch, a CA or CS practice, an insurance desk, or a DSA network with an audience that trusts your word โ€” that relationship has value beyond the one product you currently offer.

Our platform lets you refer a customer once and have them served across loans, insurance, taxation, banking and credit products, all tracked against your name from enquiry to closure. You bring the relationship; we bring the product depth, the processing and the visibility into where each referral stands.

Apply to Partner
Partner professional discussing referrals with the team

Who Can Partner

Built for anyone whose work already brings them into contact with people who need financial products.

Banks & NBFCs

Extend your reach beyond branch walk-ins by routing overflow leads and cross-sell opportunities through a single tracked channel.

CA / CS / Tax Professionals

Clients already come to you for filings and compliance โ€” offer them loans, insurance and banking products without adding to your own workload.

Insurance Agents & Brokers

Cross-sell loans, tax filing and banking products to your existing policyholders, and bring lending or tax referrals back the other way.

Independent DSAs & Financial Influencers

Whether you source leads door-to-door or through content, plug straight into a multi-category product stack instead of a single lender panel.

Built To Make Referrals Worth Your Time

A partner program should reduce your effort, not add to it. Here's what changes once you're onboarded.

Ready, Verified Customer Demand

Leads flow to you from people already looking for the exact product you're referring โ€” no cold outreach, no convincing someone they need something.

Real-Time Lead & Status Dashboard

Every referral you submit is visible end to end โ€” enquiry, verification, processing and closure โ€” from a single login, without chasing anyone for updates.

Multi-Category Cross-Sell

Loans, insurance, taxation and banking sit under one partner relationship, so a single client conversation can open several product lines at once.

Transparent Payout Tracking

Every closed lead is logged against your partner ID with a clear, visible record of its stage and status, so nothing you've referred goes unaccounted for.

Dedicated Partner Support

A named point of contact for escalations, document queries and process questions, instead of a generic support queue.

Marketing & Onboarding Collateral

Referral scripts, explainer material and onboarding walkthroughs provided upfront, so you can start referring from week one.

How It Works

From application to your first tracked payout, in four straightforward steps.

01

Apply & Get Verified

Submit your partner application with basic professional details โ€” we verify your credentials before onboarding begins.

02

Get Onboarded to the Dashboard

Once approved, you're set up on the partner dashboard with a walkthrough of how to submit and track referrals.

03

Refer Customers or Submit Leads

Share client details through the dashboard or your relationship manager, across any product category you choose.

04

Track Status & Payouts

Follow each referral through processing and closure, with payout status visible against every completed lead.

Find Your Fit

Every partner type works with us a little differently โ€” here's what each brings, and what each gets in return.

Banks & NBFCs

Route overflow demand through a tracked channel

Branch teams often see more walk-in and referral demand than a single product line can serve. Partnering lets you direct that overflow into other categories โ€” insurance, tax filing, banking services โ€” without building the infrastructure to serve them yourself.

You Bring
  • Established customer footfall
  • Existing KYC and banking relationships
  • Cross-sell opportunities beyond core lending
You Get
  • A multi-category product panel to offer
  • Centralized referral tracking
  • A dedicated institutional relationship manager
CA / CS / Tax Professionals

Offer more to clients you already serve

Your clients trust you with their financial documents and decisions already. Referring them for a loan, insurance policy or banking product deepens that relationship instead of competing with your core practice.

You Bring
  • An existing client base needing loans or filings
  • Professional credibility and trust
  • Local market and client-specific knowledge
You Get
  • Structured referral tracking per client
  • Multi-category products to offer alongside your services
  • A dedicated relationship manager for queries
Insurance Agents & Brokers

Cross-sell in both directions

Policyholders often need loans, tax filing or banking services around the same life events that bring them to you for insurance. Partnering opens a two-way channel โ€” you refer them out for other products, and lending or tax partners refer insurance needs back to you.

You Bring
  • An existing policyholder base
  • Regular touchpoints around renewals and claims
  • Familiarity with client life-event needs
You Get
  • Reciprocal insurance leads from other partners
  • Loan and tax products to cross-sell
  • One dashboard covering every referral you send or receive
Independent DSAs & Financial Influencers

One panel instead of one lender

Whether your leads come from direct sourcing or an audience you've built online, working with a single lender panel limits what you can offer. Our platform gives you a broader product stack under one tracked relationship, with no exclusivity requirement getting in the way.

You Bring
  • An active sourcing channel or engaged audience
  • Familiarity with borrower and customer needs
  • Volume of qualified enquiries
You Get
  • Access to a wide bank, NBFC and insurance panel
  • Marketing and explainer material to share
  • Full visibility into where every lead stands

Partner FAQs

Answers to what most partners ask before applying.

Is there a minimum volume commitment to stay a partner?
No fixed monthly quota is required to remain onboarded. Referral volume naturally varies by partner type and season โ€” what matters is that leads you do submit are genuine and traceable back to a real customer conversation.
How are leads assigned and tracked?
Every lead you submit is logged against your unique partner ID the moment it enters the system. From there it moves through verification, processing and closure stages, all visible on your dashboard in real time.
What support is provided during onboarding?
Once your application is verified, a partnerships team member walks you through dashboard access, lead submission and the referral workflow, and shares onboarding and marketing material so you can start referring straight away.
Can an existing DSA for one bank also partner here?
Yes. Our program does not require exclusivity, so an existing DSA arrangement with a bank or NBFC does not prevent you from also referring customers through our platform across other product categories.
How are disputes over lead ownership handled?
Because each lead is timestamped and logged against a partner ID at the point of entry, ownership is determined by that record. If a dispute arises, our partnerships team reviews the log with both parties before resolving it.
Grow With Us

Ready to grow with us?

Apply to become a partner and start referring customers into a network built to track every lead you send, end to end.

Trusted by 500+ partners across India